• Yamini Karmarkar

Sustainability of business is a major concern for businesses across world. This concern is inevitable for agriculture sector also- horticulture sector not to be excluded. Horticulture crops are seen as high value crops which help in increasing farmer’s income. But the present scenario of market and supply chain of horticulture crops- particularly fruits and vegetables is functioning on age old ways and is highly inefficient in terms of profit sharing between value chain partners. This paper tries to identify the problem in the value chain of vegetables and fruits. It further attempts to propose a model to strengthen the situation of farmers of fruits and vegetables-particularly small farmers selling in domestic markets. The PGS based model is expected to improve market efficiency in general.

Food Supply Chain, Vegetables and Fruits, Participatory Guarantee System(PGS)

"Small but Sustainable – Applying PGS to strengthen farmer’s opportunity of earning in fruits and vegetables supply chain- A Conceptual Framework ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.165-176, August-2018, Available :http://www.jetir.org/papers/JETIR1808920.pdf

"Small but Sustainable – Applying PGS to strengthen farmer’s opportunity of earning in fruits and vegetables supply chain- A Conceptual Framework ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp165-176, August-2018, Available at : http://www.jetir.org/papers/JETIR1808920.pdf