UGC Approved Journal no 63975(19)

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Published in:

Volume 5 Issue 8
August-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1808983


Registration ID:
198948

Page Number

566-572

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Title

Marketization of Higher Education: Trends and Challenges

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Abstract

Marketization can be defined generally as the usage of market rules in order to improve “the production of public goods” (New Public Management Vocabulary). With marketization of higher education comes competition and the need to attract students who possess the fee paying capacity for academic programmes that are ‘customized’ to their needs. After 150 years of the establishment of the universities (The universities of Calcutta, Madras and Bombay were established in 1857), there is indeed the ‘Revival of Macaulay’ as big businesses and policy makers are responding to market demands and marching all out towards commercialization of higher education in India. Marketization of higher education systems are found to be creating serious problems in terms of access, quality and equity in higher education. It also affects student attitude in terms of consumer orientation.

Key Words

Higher Education, Communitarian, Marketization, Commodity, Expansion, Inclusion, Customer Orientation

Cite This Article

"Marketization of Higher Education: Trends and Challenges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 8, page no.566-572, August - 2018, Available :http://www.jetir.org/papers/JETIR1808983.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Marketization of Higher Education: Trends and Challenges", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 8, page no. pp566-572, August - 2018, Available at : http://www.jetir.org/papers/JETIR1808983.pdf

Publication Details

Published Paper ID: JETIR1808983
Registration ID: 198948
Published In: Volume 5 | Issue 8 | Year August-2018
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.20003
Page No: 566-572
Country: Kochi, Kerala, india .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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