• Dr.Ekta Rokade

The financial environment has undergone tremendous and spectacular change over last two decades. The frequent rise and fall of inflation rate, the volatility of interest rates, stock prices and foreign exchange rates, the technological developments in the processing and dissemination of information, etc. have contributed to the financial revolution sweeping across the globe today. In this study the researches has tried to explain the impact of social and economic factors on the investment decisions. For the analysis of data total 400 respondents were selected and concluded that the dimensions of social-economic such as, income level, future planning, security etc. are contributing in shaping the mind of investors towards investment. The study is confined to Indore city. The study provides to other researchers about the current issues prevailed in the market.

Socio-Economic Factors, Investment Decision, Financial Revolution, Security, Income segment

"Impact of Socio-Economic Factors on Investor’s Behavior towards Different Investment Avenues", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.798-802, September-2018, Available :http://www.jetir.org/papers/JETIR1809765.pdf

"Impact of Socio-Economic Factors on Investor’s Behavior towards Different Investment Avenues", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp798-802, September-2018, Available at : http://www.jetir.org/papers/JETIR1809765.pdf