• Rajneesh Arya
• Dr. Rajesh Bagga

The main objective of this paper is to assess the exposure and awareness level of consumers towards TV advertising of FMCG’s. The TV advertising plays an important function in creating awareness about products and services, affecting attitudes of consumers and finally making them to act as desired. As an advertiser it is important to know the exposure and awareness level of consumers and to know the level of trustworthiness consumers attach with TV advertisements so that marketing strategies can be designed accordingly. For this study the primary data was collected from 200 respondents of Jalandhar with structured questionnaires. The secondary data has been collected from various Journals, Books, Articles and Websites. Before conducting the formal study a pilot survey was conducted in the form of questionnaires and interviews. After pilot study and getting feedback an improved questionnaire was developed and distributed among 200 consumers.

TV Advertisement, Exposure and awareness level, FMCG, Trustworthiness

"To Assess the Exposure and Awareness Level of Consumers towards TV Advertising of FMCG’s", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.952-960, September-2018, Available :http://www.jetir.org/papers/JETIR1809792.pdf

"To Assess the Exposure and Awareness Level of Consumers towards TV Advertising of FMCG’s", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp952-960, September-2018, Available at : http://www.jetir.org/papers/JETIR1809792.pdf