UGC Approved Journal no 63975(19)

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Published in:

Volume 5 Issue 9
September-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1809838


Registration ID:
188455

Page Number

290-296

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Title

THE PERCEPTUAL DIFFERENCE AMONG CONSUMERS INFLUENCED BY SOCIAL MEDIA MARKETING IN CHENNAI

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Abstract

The Internet continues to be the most democratic of all the mass media. With a very low investment, anyone can have a web page in the Internet. This way, almost any business can reach a very large market, directly, fast and economically, no matter the size or location of the business. With a very low investment, almost anybody who can read and write can have access and a presence in the World Wide Web. Blogging has consolidated the social media and the people everywhere are expressing and publishing their ideas and opinions like never before. The advent of social media has created a new landscape which lays out a new grid of personal connections. Businesses see enorrmous opportunities and are eager to tap into the trend, whereas consumers are put back to the center in the business world because of social media. In today’s connected world, where people are constantly connected with the web world where they compete to seek their attention ,what content and sources does the consumer feel trustable and influential, is still a subject of research. Hence to fill this research gap this paper explains why, when, and how social media has impacted on consumer decision making process. The theoretical framework rests on literature of consumer decision making process, social media, as well as previous studies relating to social media marketing.

Key Words

THE PERCEPTUAL DIFFERENCE AMONG CONSUMERS INFLUENCED BY SOCIAL MEDIA MARKETING IN CHENNAI

Cite This Article

"THE PERCEPTUAL DIFFERENCE AMONG CONSUMERS INFLUENCED BY SOCIAL MEDIA MARKETING IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.290-296, September-2018, Available :http://www.jetir.org/papers/JETIR1809838.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"THE PERCEPTUAL DIFFERENCE AMONG CONSUMERS INFLUENCED BY SOCIAL MEDIA MARKETING IN CHENNAI", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp290-296, September-2018, Available at : http://www.jetir.org/papers/JETIR1809838.pdf

Publication Details

Published Paper ID: JETIR1809838
Registration ID: 188455
Published In: Volume 5 | Issue 9 | Year September-2018
DOI (Digital Object Identifier):
Page No: 290-296
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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