• Dr.C.VindyaVasini
• S. Rahim Basha

The increasing of global significance of Indian markets, multi-national corporations (MNCs) are keen to do business in our country. However, cross-cultural issues can be barriers in managing human resources (HR) in international businesses. The purpose of this paper is to understand how an organization is successfully do business in India, with special reference to cross-cultural issues and strategies. Multinationals from emerging countries are climbing up the global performance ladder successfully and at a very fast pace. This paper fills the gap in the literature by presenting the cultural adaptation of an Indian multinational in its developed country subsidiaries through a case study of cognizant. The strategies used by them and finally the performance perception as viewed by the top level managerial board.

Cross-cultural communication, Organization culture, Negotiation

"CROSS CULTURAL MANAGEMENT AND ITS TACTICS WITH SPECIAL REFERENCE TO COGNIZANT TECHNOLOGIES LIMITED", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 9, page no.656-663, September-2018, Available :http://www.jetir.org/papers/JETIR1809893.pdf

"CROSS CULTURAL MANAGEMENT AND ITS TACTICS WITH SPECIAL REFERENCE TO COGNIZANT TECHNOLOGIES LIMITED", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 9, page no. pp656-663, September-2018, Available at : http://www.jetir.org/papers/JETIR1809893.pdf