UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 10
October-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1810726


Registration ID:
190542

Page Number

189-197

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Title

TOURIST SATISFACTION AND DESTINATION LOYALTY

Abstract

Kanha National Park is considered as ecotourism capital of Madhya Pradesh. The main reason behind the popularity of this national park is its Tiger sighting. The paper is an attempt to find out the association between tourist satisfaction and destination loyalty. 320 questionnaires have been analysed and evaluated to find out the associations. Chi Square Test has been used as statistical tool to find out the relation between visitor’s satisfaction and intention of revisit the park and hence their likelihood to recommend this park to others. There is a significant association between tourist’s satisfaction and intention of revisit was found(Χ2(1)> = 96.638, p < =.05) and significant association was also figured out between tourist’s satisfaction and their likelihood to recommend this park to others (Χ2(1)> = 99.363, p < =.05).

Key Words

Kanha National Park, Ecotourism, Tourist’s Satisfaction, Revisit, Recommendation

Cite This Article

"TOURIST SATISFACTION AND DESTINATION LOYALTY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.189-197, October-2018, Available :http://www.jetir.org/papers/JETIR1810726.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"TOURIST SATISFACTION AND DESTINATION LOYALTY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp189-197, October-2018, Available at : http://www.jetir.org/papers/JETIR1810726.pdf

Publication Details

Published Paper ID: JETIR1810726
Registration ID: 190542
Published In: Volume 5 | Issue 10 | Year October-2018
DOI (Digital Object Identifier):
Page No: 189-197
Country: GUNA, MADHYAPRADESH, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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