• Dr. Deepa Prasad Venkatraman
• Prof Pratik Satpute

Today, we find that the hospitality industry has flourished and become a major source of revenue generation all over the world. The growth of hospitality industry led to emergence of many hotel chains in India. The increasing competition and over supply of rooms has led to fall in the prices of room rates thus affecting the room revenue, average room rate and revenue per available room in all major cities of India. This condition has compelled the hotels to work on strategies and techniques to maximize the room revenue. Up selling is one such strategy. The paper will put light on the concept of room up sell and room upgrade. On basis of these parameters we will study the concept of up sell ratio and finally present its utility in rooms division in star rated hotels.

Room revenue, Occupancy percentage, Average room rate, Revenue per available room, Room up selling, Room Upgrade

"Concept of Room Up sell Ratio and its Utility in Rooms Division in Star Rated Hotels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.167-172, October-2018, Available :http://www.jetir.org/papers/JETIR1810805.pdf

"Concept of Room Up sell Ratio and its Utility in Rooms Division in Star Rated Hotels", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp167-172, October-2018, Available at : http://www.jetir.org/papers/JETIR1810805.pdf