UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 10
October-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1810889


Registration ID:
190582

Page Number

697-700

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Title

IMPULSE BUYING TENDENCY AND INFLUENCING SITUATIONS OF IMPULSE BUYING BEHAVIOUR AMONG WORKING WOMEN IN COIMBATORE CITY. AN EMPIRICAL STUDY.

Abstract

Impulsive buying is defined as consumer's unplanned purchase which is an important part of buying behaviour. It is relatively a rapid decision-making and there is also a subjective biasness in favor of immediate possession. The impulse buying occurs when a consumer experiences a sudden, often powerful and persistent urge to buy something immediately. This paper is an attempt to study the impulse buying behavior of working women in Coimbatore city with the sample size of 120 respondents. The objectives of the study is to known about impulse buying tendency of working women and impulse buying situations which are lead to buy impulsively.

Key Words

Keywords: Impulse buying tendency, impulse buying situations and unplanned purchase.

Cite This Article

"IMPULSE BUYING TENDENCY AND INFLUENCING SITUATIONS OF IMPULSE BUYING BEHAVIOUR AMONG WORKING WOMEN IN COIMBATORE CITY. AN EMPIRICAL STUDY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.697-700, October-2018, Available :http://www.jetir.org/papers/JETIR1810889.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"IMPULSE BUYING TENDENCY AND INFLUENCING SITUATIONS OF IMPULSE BUYING BEHAVIOUR AMONG WORKING WOMEN IN COIMBATORE CITY. AN EMPIRICAL STUDY.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp697-700, October-2018, Available at : http://www.jetir.org/papers/JETIR1810889.pdf

Publication Details

Published Paper ID: JETIR1810889
Registration ID: 190582
Published In: Volume 5 | Issue 10 | Year October-2018
DOI (Digital Object Identifier):
Page No: 697-700
Country: Coimbatore, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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