• Dr. S. Beulah Mabel

Bamboo in India is mostly found in north eastern and eastern part of India and also in some parts of south India on a conservative estimates , the forests areas with bamboo in India it about 9.57 which nearly 12.8% of the total forests areas of 75. The area selected for our research is “Thathaneri” area, where most of the people rely as “bamboo” for their daily livelihood. Bamboo craft and weavers mats are the traditional products for these peoples. The objectives of this study are to boost up their creativity towards marketing, Products, which help them to sell their products directly to the customers and to identify the potential buyers of bamboo products. This study established the target groups who purchase bamboo raw materials in small quantity from Kerala instead of purchasing in bulk quantity from their own state because of which their cost of production will be increases. Bamboo products have the potential of replacing products made from other materials. The researcher have found out that the community peoples are lacked in creativity and were not aware of any financial scheme provided by government for the women entrepreneurs.

Market, bamboo, conservative estimate, market linkage.

"A REVIEW ON MARKET FEASIBILITY OF BAMBOO PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.311-322, October-2018, Available :http://www.jetir.org/papers/JETIR1810949.pdf

"A REVIEW ON MARKET FEASIBILITY OF BAMBOO PRODUCTS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp311-322, October-2018, Available at : http://www.jetir.org/papers/JETIR1810949.pdf