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Published in:

Volume 5 Issue 10
October-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1810A21


Registration ID:
304061

Page Number

782-786

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Title

Customer perception towards banking sector in Nepal

Abstract

In order to survive and excel in the competitive scenario, organizations have to understand the customers’ requirements. Service quality can be measured with the help of the two important instruments, namely SERVQUAL and SERVPERF. BANKSERV model can be used to measure the service quality of the banking sector. Customers’ perception with regard to various services rendered by the banking industry was taken for this study. Data were collected from 350 customers of the bank located in Kathmandu Valley, Nepal. In order to evaluate the association between the variables used in the model, structural equation modeling (SEM) was used for data analysis. The findings of the research showed that, absolute fit indices fits the sample data and reveals that the proposed model has the acceptable fit, by way of satisfying the recommended values.

Key Words

Banking industry, service quality, customers‟ perception, structural equation modeling (SEM), and confirmatory factor analysis.

Cite This Article

"Customer perception towards banking sector in Nepal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 10, page no.782-786, October-2018, Available :http://www.jetir.org/papers/JETIR1810A21.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Customer perception towards banking sector in Nepal", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 10, page no. pp782-786, October-2018, Available at : http://www.jetir.org/papers/JETIR1810A21.pdf

Publication Details

Published Paper ID: JETIR1810A21
Registration ID: 304061
Published In: Volume 5 | Issue 10 | Year October-2018
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.25237
Page No: 782-786
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication


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