ISSN: 2349-5162 | Impact Factor: 5.87

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Published in:

Volume 5 Issue 11
November-2018
eISSN: 2349-5162

Unique Identifier

JETIR1811059

Page Number

457-463

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Title

Consumer Perception regarding Online Buying: A Case Study of Punjab

ISSN

2349-5162

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"Consumer Perception regarding Online Buying: A Case Study of Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.457-463, November-2018, Available :http://www.jetir.org/papers/JETIR1811059.pdf

Abstract

Electronic commerce, commonly known as e-commerce, refers to the buying and selling of products or services over electronic systems such as the internet and other computer networks. Internet is the rapidest growing media during the past decade. Especially, online shopping is a rapidly growing e-commerce area. So, online shopping has become a trend where consumers are playing a crucial role. The increasing use of internet by the consumers in India provides an emerging prospect for online merchants. Although consumers continue to purchase from a physical store, consumers feel very convenient to shop online since it frees the consumer from personally visiting the store. Internet shopping has its own advantages and it reduces the effort of travelling to a physical store. Decisions can be made from home at ease looking at various choices and prices can be easily compared with the competitor’s products to arrive at a decision. Though there are many benefits of online shopping like time saving, access from everywhere, convenience, availability 24 hours a day, variety of products, various options available to compare products and brands. Beside the benefits of online shopping, there are various factors which if online retailers know, then they can further develop their marketing strategies to convert potential consumers into active ones. The study highlights the perception of consumers of three cities of Punjab viz. Ludhiana, Amritsar and Jalandhar towards online buying. Various demographic features like age, gender, marital status, annual income, education and occupation have been taken to study their impact on consumer perception towards online shopping. For this, data is collected from 600 respondents using snowball sampling Various statistical tools were applied like percentages, Chi-Square test, T-Test to analyze the data. The present paper will enable the e-retailers to support their online consumer better by developing suitable marketing strategy to attract and convert potential consumer as an active consumer by encouraging them in an efficient way to make a purchase decision.

Key Words

online buying, consumer behaviour, perception

Cite This Article

"Consumer Perception regarding Online Buying: A Case Study of Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp457-463, November-2018, Available at : http://www.jetir.org/papers/JETIR1811059.pdf

Publication Details

Published Paper ID: JETIR1811059
Registration ID: 191012
Published In: Volume 5 | Issue 11 | Year November-2018
DOI (Digital Object Identifier):
Page No: 457-463
ISSN Number: 2349-5162

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(Volume 5 | Issue 11 | November 2018 |Impact factor 5.87)

Call For Paper | Volume 5 | Issue 11 | Impact factor 5.87


Cite This Article

"Consumer Perception regarding Online Buying: A Case Study of Punjab", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp457-463, November-2018, Available at : http://www.jetir.org/papers/JETIR1811059.pdf

Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 November 2018.
  • » UGC and ISSN Approved Journal
  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
  • »Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more | High Impact Factor: 5.87 Digital object identifier (DOI) and Hard Copy of certificate Provided.
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Impact factor: 5.87