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Published in:

Volume 5 Issue 11
November-2018
eISSN: 2349-5162

Unique Identifier

JETIR1811060

Page Number

464-472

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Title

ANALYSIS THE EFFECT OF INCOME ON PULL STRATEGY USED IN SHOPPING MALLS FOR ATTRACTING CUSTOMER

ISSN

2349-5162

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"ANALYSIS THE EFFECT OF INCOME ON PULL STRATEGY USED IN SHOPPING MALLS FOR ATTRACTING CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.464-472, November-2018, Available :http://www.jetir.org/papers/JETIR1811060.pdf

Abstract

India’s retail sector has undergone through many phases i.e. from ‘Barter’ to ‘Hats’ to ‘Weekly Bazaars’ to ‘wholesalers’ to ‘retailers’ and then to ‘shopping malls’. It has completely undergone many changes and variations from physical structures to availability of products and preference of customers to their purchasing power parity. Mall represents the collection of large number of stores where they get everything they required. Today customer is the king of the market. He has the power to accept the product or to deny the product. There are various choices and options available for today’s customer. When the products are manufactured by the manufacturer, it takes long way to reach to customer. There are various strategies and activities used by companies to create an image of product in the minds of consumers. These activities or strategies are known to us as promotional strategies. Pull means to attract someone or something in a particular direction. In case of promotional strategy it indicates the movement of consumer towards the product.

Key Words

ANALYSIS THE EFFECT OF INCOME ON PULL STRATEGY USED IN SHOPPING MALLS FOR ATTRACTING CUSTOMER

Cite This Article

"ANALYSIS THE EFFECT OF INCOME ON PULL STRATEGY USED IN SHOPPING MALLS FOR ATTRACTING CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp464-472, November-2018, Available at : http://www.jetir.org/papers/JETIR1811060.pdf

Publication Details

Published Paper ID: JETIR1811060
Registration ID: 191014
Published In: Volume 5 | Issue 11 | Year November-2018
DOI (Digital Object Identifier):
Page No: 464-472
ISSN Number: 2349-5162

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(Volume 5 | Issue 11 | November 2018 |Impact factor 5.87)

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Cite This Article

"ANALYSIS THE EFFECT OF INCOME ON PULL STRATEGY USED IN SHOPPING MALLS FOR ATTRACTING CUSTOMER", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp464-472, November-2018, Available at : http://www.jetir.org/papers/JETIR1811060.pdf

Important Dates Related to Publication Procedure:
  • » Paper Submission Till: 29 November 2018.
  • » UGC and ISSN Approved Journal
  • » Review (Acceptance/Rejection) Notification: Within 02-04 Days.
  • » Paper Publish:Within 02-07 Days after submitting the all documents.
  • » Frequency: Monthly (12 issue Annually)
  • » Journal Type : Open Access
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Impact factor: 5.87