• Dr. B. RAJASEKARAN
• P. MARIMUTHU

Buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service. Herbal products refer to items that are prepared and processed with the help of the herbs. Herbs are considered to be food rather than medicine because they're complete, all-natural and pure, as nature intended. The present study attempted to analysis the buying behavior herbal products in Tiruppur District. A sample of 150 respondents were collected through questionnaire and carefully analysis the results. The study highlighted that female customers are most attracted by the herbal products and influence to buy the herbal products. The study proved that there is a significant variation among gender and income level on the buying behavior of herbal products. It could be concluded from the study that buying behavior of female individuals is more influenced by the herbal products.

Buying Behavior, Herbal Products

"A STUDY ON BUYING BEHAVIOR OF HERBAL PRODUCTS IN TIRUPPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.268-276, November-2018, Available :http://www.jetir.org/papers/JETIR1811940.pdf

"A STUDY ON BUYING BEHAVIOR OF HERBAL PRODUCTS IN TIRUPPUR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp268-276, November-2018, Available at : http://www.jetir.org/papers/JETIR1811940.pdf