• Deepa.V
• Dr.K.B.Nalina

The Science of Life originated in India over 5000 years ago, making it one of the world’s oldest health care systems. It is not merely a health care system to treat ailments but a complete philosophy that encourages the pursuit of a healthy lifestyle. Ayurveda is known to be the ‘Mother of all healing systems’ as it predates all other healing therapies and natural medicines. Ayurveda can be seen as one of most visible faces of alternative medicines practiced throughout the world. In India, it has regained its lost ground in mass appeal along with renewed interest for it in the west. There has been noticed a renewed tendency to turn back towards natural cure. Ayurvedic products market in India has been growing at a robust pace over the last five years on account of increasing urbanization, improving consumer lifestyle, rising awareness about harmful effects of synthetic cosmetic products and allopathic medicines. The objective if this research paper is to study the consumer buying behavior in purchasing ayurvedic products and to understand their attitudes toward herbal medicine in Mysore district of Karnataka, India.

Keywords: Ayurveda, consumer, health care, therapies, allopathic medicines.

"Consumer Buying behaviour towards Ayurvedic Products in Mysore District, Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.666-670, November-2018, Available :http://www.jetir.org/papers/JETIR1811999.pdf

"Consumer Buying behaviour towards Ayurvedic Products in Mysore District, Karnataka", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp666-670, November-2018, Available at : http://www.jetir.org/papers/JETIR1811999.pdf