UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 11
November-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1811A02


Registration ID:
192616

Page Number

10-31

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Title

Consumer behaviour towards cosmetic products: A case of Delhi NCR

Abstract

Cosmetic industry has been growing at the rate of 20% per annum approximately and is currently standing at US$950 million in India. It comes under the sustainable development goals 2030 laid by the UNDP under the industry, innovation and infrastructure. The purpose of this paper to analyze the factors which influence the purchase of cosmetic products among Indian consumers. The objective of the study is to find the correlation among the factors and income and to find the extent of dependence between the significant factors and purchase of cosmetic products (the explanatory variable). Snowball sampling method has been adapted for the study and primary data from 400 respondents has been collected in this regard, from the cosmetic product users of Delhi-NCR which was returned with a response rate of 100%. Demographic features like age, gender, income, occupation are used and various statements to find the awareness and attitudes are analyzed using pie charts and bar graphs. The tools like factor analysis, F-test, ANOVA have been used for determining the factors affecting the purchase of cosmetic products. The findings of the paper focus on the decision making of the consumers. It has been seen that social factors majorly influence the consumers purchase decision regarding cosmetic products.

Key Words

Cosmetic Products, Consumer behavior, Social, Cultural, Psychological

Cite This Article

"Consumer behaviour towards cosmetic products: A case of Delhi NCR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.10-31, November-2018, Available :http://www.jetir.org/papers/JETIR1811A02.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Consumer behaviour towards cosmetic products: A case of Delhi NCR", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp10-31, November-2018, Available at : http://www.jetir.org/papers/JETIR1811A02.pdf

Publication Details

Published Paper ID: JETIR1811A02
Registration ID: 192616
Published In: Volume 5 | Issue 11 | Year November-2018
DOI (Digital Object Identifier):
Page No: 10-31
Country: Ghaziabad, Uttar Pradesh, India .
Area: Arts
ISSN Number: 2349-5162
Publisher: IJ Publication


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