• yukti seth
• Ritu sharma

Lifestyle Journalism was first seen back in the 1950s and 1960s when the emergence of consumer culture aroused. Lifestyle Journalism was started by Clay Felker, also the founder of New York in 1968. His articles included lengthy investigative and literary pieces which included tips and features regarding fashion, food, and travel. Lifestyle journalism is most popular among youth these days. Lifestyle journalism is a type of soft news which mainly focuses on audiences a consumer, which provides them factual information and suggestions, often in an entertaining manner, may be its about goods and services or some interviews etc. lifestyle journalism is one branch of journalism which is directly related to media consumerism. This kind of journalism is based on user and gratification theory. Youth is the target audience for lifestyle journalism. This type of journalism is gaining more popularity on social media. Thus social media is a trump card for lifestyle news. Authenticity is the key for news writing pattern.

lifestyle journalism, media consumerism, impact on youth, popular medium.

"Impact of Lifestyle Journalism in media consumerism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.67-79, November-2018, Available :http://www.jetir.org/papers/JETIR1811A10.pdf

"Impact of Lifestyle Journalism in media consumerism", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp67-79, November-2018, Available at : http://www.jetir.org/papers/JETIR1811A10.pdf