UGC Approved Journal no 63975(19)

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Published in:

Volume 5 Issue 11
November-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1811A25


Registration ID:
192663

Page Number

179-188

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Title

Impact of Mobile Banking on Customer Satisfaction: A study with special reference to Addis Ababa, Ethiopia

Abstract

The purpose of this study expected to add to the existing knowledge in the electronic banking field of study. To help the banks and policymakers have a better understanding of the Mobile banking dimensions and their contributions towards customer satisfaction. Especially since not much research has been done in this regard in Addis Ababa, Ethiopia, which has become the hub of e-banking development after the recent demonetization by the present government, enabling people to go cashless and enhance a digital economy. A descriptive survey with the help of a Likert based questionnaire was conducted to investigate the impact of Mobile Banking service on customer satisfaction in Addis Ababa. Multi-stage sampling was used and various kinds of Mobile banking customers were approached in Addis Ababa. Data were collected from a sample of 450 Mobile banking customers. The major finding was that there is a significant relationship between customer satisfaction and Mobile banking service in Addis Ababa with related to Security, Privacy, Ease of use, Perceived usefulness, Accessibility and Awareness factors

Key Words

Mobile Banking, E-Banking, Customer Satisfaction, Technology-based Options

Cite This Article

"Impact of Mobile Banking on Customer Satisfaction: A study with special reference to Addis Ababa, Ethiopia", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.179-188, November-2018, Available :http://www.jetir.org/papers/JETIR1811A25.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Impact of Mobile Banking on Customer Satisfaction: A study with special reference to Addis Ababa, Ethiopia", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp179-188, November-2018, Available at : http://www.jetir.org/papers/JETIR1811A25.pdf

Publication Details

Published Paper ID: JETIR1811A25
Registration ID: 192663
Published In: Volume 5 | Issue 11 | Year November-2018
DOI (Digital Object Identifier):
Page No: 179-188
Country: Trivandrum, Kerala, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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