• Manav Saini
• Dr. Atul Loomba

The rural world is changing rapidly, and young people need to be prepared for skill development education to rise to the new opportunities, using marketing strategies. This paper is carried out to determine the status of skill development education in semi-hilly (Kandi) areas in Punjab. To find out best possible remedies to cope out the skill development educational problems through marketing. This work is carried out to study the socio-economic factors playing a role in the education of rural and semi-hilly areas of Punjab (Kandi area) students. The aim of the study is to focus on the steps to improve marketing strategies. The young adults, ranging in age from 15 to 30, have vastly different marketing requirements.

Skill Development Education, Rural Areas, Marketing Strategies

"MARKETING STRATEGIES TO IMPROVE SKILL DEVELOPMENT IN SUB-MOUNTAIN AREAS OF PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.384-390, November-2018, Available :http://www.jetir.org/papers/JETIR1811A48.pdf

"MARKETING STRATEGIES TO IMPROVE SKILL DEVELOPMENT IN SUB-MOUNTAIN AREAS OF PUNJAB", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp384-390, November-2018, Available at : http://www.jetir.org/papers/JETIR1811A48.pdf