• Nikhil Jay Ashwani

Abstract Our generation has been witness to a revolutionary change with the emergence and use of information technology. Information was never as important as it is these days, every major business firm seeks information related to customers and the areas where there is scope of doing business. Social media marketing is the very interesting and important outcome of this revolution in the field of information and technology. This paper tries to illuminate the different platforms of social media which are being used for marketing and how they can be a game changer in present and coming years.

Marketing, social media, Instagram, Facebook, Twitter.

"Marketing Tools of 21st Century: Social Media Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.451-454, November-2018, Available :http://www.jetir.org/papers/JETIR1811A55.pdf

"Marketing Tools of 21st Century: Social Media Marketing", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp451-454, November-2018, Available at : http://www.jetir.org/papers/JETIR1811A55.pdf