UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 11
November-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1811A59


Registration ID:
192475

Page Number

480-489

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Title

Factors Influencing The Choice Of Banks Among International Students In India

Abstract

International students are one of the important customer segments to banks everywhere. The main objective was to study factors influencing the choice of banks among international students in India. The study collected data from 6 universities in India which host international students. Questionnaire survey was used as a tool for data collection where 107 filled questionnaires used in analysis. Sampling technique employed was convenience sampling. 34 variables determining bank selection among international students were identified through literature survey. With the use of factor analysis (Principal component analysis) all variables were trimmed to 6 factors. These factors in order of importance were services, recommendations, costs, marketing, proximity and comfortability. Analysis was done using descriptive analysis, independent T-test analysis and ANOVA. Pretesting ensured validity whereas Cronbach’s Alpha ensured reliability of the measurement. The study highly recommended the banks to focus on the banking needs (services) of international students to win this important market segment.

Key Words

bank choice, bank selection, international students, principal component analysis

Cite This Article

"Factors Influencing The Choice Of Banks Among International Students In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.480-489, November-2018, Available :http://www.jetir.org/papers/JETIR1811A59.pdf

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2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Factors Influencing The Choice Of Banks Among International Students In India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp480-489, November-2018, Available at : http://www.jetir.org/papers/JETIR1811A59.pdf

Publication Details

Published Paper ID: JETIR1811A59
Registration ID: 192475
Published In: Volume 5 | Issue 11 | Year November-2018
DOI (Digital Object Identifier):
Page No: 480-489
Country: silchar, Assam, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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