• Anurag Dilraj

E-commerce and Online shopping has become a way of life for most of the Indians especially women. Indian online market is estimated to grow 3.5 times to touch 175 million by 2020. The notable reasons of growing preference for online shopping are internet penetration, increasing number of e-tailors (online retailers), ease of shopping, flexibility in delivery, increasing purchasing power etc. According to a report online transaction of women has doubled in past two years. As per one Google study, it is expected to drive 25 per cent of the total organized retail sales in India by 2020 and is expected to reach $60 billion in gross merchandising value. This study is an attempt to analyze online buying pattern of India women based on primary data. The study provides detailed analysis of various factors impacting the online purchase decision and most preferred e-tailors. The study provides an insight to online shopping of women customers but keeping in mind all the category of online shoppers.

Online Shopping, women shoppers, e-retailers, e-commerce, online shoppers

"A study on Buying Preferences of Women with Reference to Online Shopping of Apparels and Garments in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 11, page no.532-539, November-2018, Available :http://www.jetir.org/papers/JETIR1811B77.pdf

"A study on Buying Preferences of Women with Reference to Online Shopping of Apparels and Garments in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 11, page no. pp532-539, November-2018, Available at : http://www.jetir.org/papers/JETIR1811B77.pdf