• Ravi Gupta
• Gopal Dhaker

In today’s bloodthirsty world, accomplishment of any association depends on the success of its advertising practices. That’s why local as well as MNC’s extremely invest in advertising campaigns to promote their products and increase profits. Advertising agencies use diverse kinds of attractive advertising appeals such as sexist images, adventures, romantic scenes and words etc. to attract the consumers and capture maximum market profits. In doing so, they frequently create utilize of such advertising appeals which do not conform to the norms and cultural values of a particular country. Such advertisements are considered controversial as general public cannot freely and openly discuss them. This creates a sense of offensiveness in the eyes of consumers towards that particular advertisement and connected product. This Research design is exploratory in nature and shall contain surveys and the study is undertaken in KOTA city. Both primary and secondary data’s are used. Primary data are collected through fill questionnaires and secondary data are collected through books, journals, magazines, articles, papers, internet old survey reports etc. The researcher has used Mean, Standard Deviation, t-test, Z-test, ANOVA test for analysis purpose. Population of study students included male and female in equal ratio (professional and non professional students). . The survey was carried on around 300 respondents from different graduates’ student from Kota city, Rajasthan and the investigation was completed to study the analysis of social and ethical issues related to advertisement affected by their gender differences of controversial product. It aims to make sense of the ethical decision making (EDM) that emerges from the interplay between practitioners engaged in the creation, clearance and regulation of controversial advertising campaigns. The problem of controversial advertising differs according to diverse stakeholder perspectives. Parents are concerned about, the use of violent or highly sexualized images to which their children are exposed.

Advertising, Advertising standards, Advertising effectiveness, Consumer attitudes

"Analysis of social and ethical issues related to advertisement affected by gender differences of controversial product in Kota city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.419-426, December-2018, Available :http://www.jetir.org/papers/JETIR1812962.pdf

"Analysis of social and ethical issues related to advertisement affected by gender differences of controversial product in Kota city", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp419-426, December-2018, Available at : http://www.jetir.org/papers/JETIR1812962.pdf