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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIR1812995

Page Number

688-693

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Title

CONSUMER BEHAVIOUR TOWARDS SELECT DURABLE GOODS IN RASIPURAM TALUK OF NAMAKKAL DISRTICT

ISSN

2349-5162

Cite This Article

"CONSUMER BEHAVIOUR TOWARDS SELECT DURABLE GOODS IN RASIPURAM TALUK OF NAMAKKAL DISRTICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.688-693, December-2018, Available :http://www.jetir.org/papers/JETIR1812995.pdf

Abstract

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It blends elements from psychology, sociology, social anthropology, marketing and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. It studies characteristics of individual consumers such as demographics or personality and behavior variables in an attempt to understand people’s wants. It also tries to assess influences on the consumer from groups such as family, friends, sports, reference groups, and society in general.

Key Words

objectives, research design, interpretation, finding, suggestion and conclusion

Cite This Article

"CONSUMER BEHAVIOUR TOWARDS SELECT DURABLE GOODS IN RASIPURAM TALUK OF NAMAKKAL DISRTICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp688-693, December-2018, Available at : http://www.jetir.org/papers/JETIR1812995.pdf

Publication Details

Published Paper ID: JETIR1812995
Registration ID: 192535
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 688-693
ISSN Number: 2349-5162

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Cite This Article

"CONSUMER BEHAVIOUR TOWARDS SELECT DURABLE GOODS IN RASIPURAM TALUK OF NAMAKKAL DISRTICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp688-693, December-2018, Available at : http://www.jetir.org/papers/JETIR1812995.pdf




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