• Dr Sandeep Singh Chib
• Neha Ugyal

Abstract: With the change in time and technology, the Indian Music Industry (IMI) has grown at a massive rate; the statistics show that almost every person in India is a customer of this industry, by accessing the majority of music online. The change in the trend toward digitalization due to better telecommunication networks, cheaper internet rates and improved performance of the mobile phones in recent times influenced the music industry. A study is conducted to observe the behavior of people associated with the music industry in India. It mainly focused on the constraints faced by the people working in the music industry, the socio-economic condition of beneficiaries and the new trends in marketing used for the same. Stratified random sampling method is used in the study and approximately 450 respondents were requested to fill the questionnaire. Descriptive statistics, factor analysis, kaiser-Meyer-Olkin test were applied to the database collected. After evaluation of primary and secondary data, the study suggests that more professional training institutes need to be opened and more professional degree programs need to be started by the universities related to music or relevant for the music industry. Affordable consultancies need to be established so that regular and specific guidance pertaining to career and growth can be rendered to the beneficiaries. Prospective students need to be made aware of the job avenues in this industry.

Indian, Music, Marketing, New Trends, Online Music.

"MARKETING AND NOVEL TRENDS IN INDIAN MUSIC INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.32-39, December-2018, Available :http://www.jetir.org/papers/JETIR1812A06.pdf

"MARKETING AND NOVEL TRENDS IN INDIAN MUSIC INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp32-39, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A06.pdf