• M JAYALAKSHMI
• Uppaluru.Dadakalandar

The demonetization was implemented with the aim of eliminating societal corruption and counterfeit Currency. But the move was sudden, happening overnight. The two notes accounted for 86% of the bank notes in circulation in India, and retailers and consumers were forced to look immediately for options. A Cashless Economy is an economy in which all types of transactions are carried out through digital means. It includes e-banking (Mobile banking or banking through computers), debit and credit cards, card-swipe or point of sales (POS) machines and digital wallets. Many changes took place in the recent past like launch of many digital wallets like - Paytm, Mobiwik, Free Charge etc. and government launching many UPI (united payment interface) solutions and BHIM app for smooth transition to digital payments. The main objective of this study to analyse the socio economic factors ,awareness and their problems related to cashless transaction of rural consumer. The study revealed that the Government should take initiative and continue benefits for those are regular usage of cashless transactions, so that, it will motivate regular user and non-user of rural customers.

Cashless transactions, Mode of payments, UPI, BHIM

"CASHLESS TRANSACTIONS: A STUDY ON RURAL CUSTOMER BEHAVIOUR WITH REFERENCE TO CHITTOOR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.170-177, December-2018, Available :http://www.jetir.org/papers/JETIR1812A24.pdf

"CASHLESS TRANSACTIONS: A STUDY ON RURAL CUSTOMER BEHAVIOUR WITH REFERENCE TO CHITTOOR DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp170-177, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A24.pdf