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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIR1812A56

Page Number

418-422

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Title

A STUDY ON CUSTOMERS PERCEPTION TOWARDS LICHFL IN MAYILADUTHURAI TOWN

ISSN

2349-5162

Cite This Article

"A STUDY ON CUSTOMERS PERCEPTION TOWARDS LICHFL IN MAYILADUTHURAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.418-422, December-2018, Available :http://www.jetir.org/papers/JETIR1812A56.pdf

Abstract

According to Maslow, human needs tend to follow a hierarchy of needs from most basic needs to the highest level needs. Basic needs like food, water, clothing, shelter, sleep and sexual satisfaction. They must be satisfied for the very preservation of life. Over the ages, a shelter has remained as one of the most basic and significant needs of human beings. Housing needs of people’s have increased various reasons in recent times as the population grows, middle class expands and nuclear family habit in younger generations. However, with high cost of construction materials, high capital cost and accessibility and affordability of house ownership continues to remain a challenge. Housing finance acts as a bridge to provide financing and open up the housing market to aspiring house owners. Life Insurance Corporation Housing Finance Limited (LIC HFL) is one of the biggest finance companies in India. The present study attempt to know satisfaction level of LIC HFL policy holders in Mayiladuthurai town.

Key Words

Needs, LIC, Housing Finance Limited, Shelter

Cite This Article

"A STUDY ON CUSTOMERS PERCEPTION TOWARDS LICHFL IN MAYILADUTHURAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp418-422, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A56.pdf

Publication Details

Published Paper ID: JETIR1812A56
Registration ID: 193832
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 418-422
ISSN Number: 2349-5162

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Cite This Article

"A STUDY ON CUSTOMERS PERCEPTION TOWARDS LICHFL IN MAYILADUTHURAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp418-422, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A56.pdf




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