• Dr. K. Sankaranarayanan

According to Maslow, human needs tend to follow a hierarchy of needs from most basic needs to the highest level needs. Basic needs like food, water, clothing, shelter, sleep and sexual satisfaction. They must be satisfied for the very preservation of life. Over the ages, a shelter has remained as one of the most basic and significant needs of human beings. Housing needs of people’s have increased various reasons in recent times as the population grows, middle class expands and nuclear family habit in younger generations. However, with high cost of construction materials, high capital cost and accessibility and affordability of house ownership continues to remain a challenge. Housing finance acts as a bridge to provide financing and open up the housing market to aspiring house owners. Life Insurance Corporation Housing Finance Limited (LIC HFL) is one of the biggest finance companies in India. The present study attempt to know satisfaction level of LIC HFL policy holders in Mayiladuthurai town.

Needs, LIC, Housing Finance Limited, Shelter

"A STUDY ON CUSTOMERS PERCEPTION TOWARDS LICHFL IN MAYILADUTHURAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.418-422, December-2018, Available :http://www.jetir.org/papers/JETIR1812A56.pdf

"A STUDY ON CUSTOMERS PERCEPTION TOWARDS LICHFL IN MAYILADUTHURAI TOWN", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp418-422, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A56.pdf