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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIR1812A58

Page Number

434-440

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Title

CONSUMER BUYING BEHAVIOUR TOWARDS GOLD JEWELLERY WITH SPECIAL REFERENCE TO KOTTAYI PANCHAYATH, PALAKKAD DISTRICT

ISSN

2349-5162

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"CONSUMER BUYING BEHAVIOUR TOWARDS GOLD JEWELLERY WITH SPECIAL REFERENCE TO KOTTAYI PANCHAYATH, PALAKKAD DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.434-440, December-2018, Available :http://www.jetir.org/papers/JETIR1812A58.pdf

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Abstract

Gold also plays a large position in the economy of a country. Consumer behavior primarily refers to how and why people make the purchase decisions they do. Marketers strive to grasp this behaviour so they can better formulate appropriate marketing stimulus that will result in increased sales and brand loyalty. Consumer buying behaviour in jewellery industry can be calculated on the interiorl parameters such as Popularity of the brand, Trust in the brand, Impact of any occasions such as Festivals, Birthday, Anniversary, Marriage, Engagement etc., Celebrity Endorsement, Promotion, Brand Name, Exhibitions, Launch of new collections.The study was based on both primary and secondary data. The study throws light on consumer behavior pattern in purchasing gold jewellery .

Key Words

Gold, Consumer, Buying behaviour

Cite This Article

"CONSUMER BUYING BEHAVIOUR TOWARDS GOLD JEWELLERY WITH SPECIAL REFERENCE TO KOTTAYI PANCHAYATH, PALAKKAD DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp434-440, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A58.pdf

Publication Details

Published Paper ID: JETIR1812A58
Registration ID: 194299
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 434-440
ISSN Number: 2349-5162

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Cite This Article

"CONSUMER BUYING BEHAVIOUR TOWARDS GOLD JEWELLERY WITH SPECIAL REFERENCE TO KOTTAYI PANCHAYATH, PALAKKAD DISTRICT", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp434-440, December-2018, Available at : http://www.jetir.org/papers/JETIR1812A58.pdf




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