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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIR1812B19

Page Number

122-140

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Title

MARKETING ANALYSIS OF GRAPES IN TAMIL NADU

ISSN

2349-5162

Cite This Article

"MARKETING ANALYSIS OF GRAPES IN TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.122-140, December-2018, Available :http://www.jetir.org/papers/JETIR1812B19.pdf

Abstract

ABSTRACT A marketing intermediary create the is link with the producer to the end consumer. the intermediary are an agent, distributor, wholesaler or a retailer. intermediaries occupy an indispensable and pivotal space in present capital market. while some trade dealings may involve only a single intermediary entity, more complex transactions comprise networks and chains of intermediaries at different levels. These market dynamics are further critical by proprietary dealings by such intermediaries, where the thin line of distinction between investors and intermediaries as individual market players gets diluted. The market complexities, market intermediaries often tend to put themselves in conflict of interests situations. given the market scenario, it is imperative to keep a vigil on the growth of intermediaries, especially the new categories of intermediaries who may or may not be included by the existing regulatory framework, particularly in the context of the new, create innovative, and hybrid products that are frequently launched. thus, it is essential to revisit the significance of fair play by intermediaries in the context of their different operations, the issues related to conflict of interests, and contemporary challenges from a practical standpoint.

Key Words

Agent, distributor, wholesaler or a retailer. intermediaries

Cite This Article

"MARKETING ANALYSIS OF GRAPES IN TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp122-140, December-2018, Available at : http://www.jetir.org/papers/JETIR1812B19.pdf

Publication Details

Published Paper ID: JETIR1812B19
Registration ID: 194376
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 122-140
ISSN Number: 2349-5162

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Cite This Article

"MARKETING ANALYSIS OF GRAPES IN TAMIL NADU", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp122-140, December-2018, Available at : http://www.jetir.org/papers/JETIR1812B19.pdf




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