• NIJI T ANDREWS

There is wider scope and potential of growth of the services in the developing country like India. The Indian telecommunication sector is the second largest in the world after China. In this Scenario, if service providers would not put their endeavor in differentiating them from competitors, customers are more prone to switch to other competitor at almost zero cost. The present study has been made to identity the customer’s attitudes towards the services of BSNL and AIRTEL in Thrissur Co-operation. It helps to find out the customers attitudes towards this service which could be useful to formulate new strategic policies and market their services in a better way.

customer satisfaction, pre-paid services, post-paid services

"CUSTOMER SATISFACTION : COMPARATIVE STUDY BETWEEN BSNL AND AIRTEL WITH SPECIAL REFERENCE TO THRISSUR CORPORATION.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.213-221, December-2018, Available :http://www.jetir.org/papers/JETIR1812B29.pdf

"CUSTOMER SATISFACTION : COMPARATIVE STUDY BETWEEN BSNL AND AIRTEL WITH SPECIAL REFERENCE TO THRISSUR CORPORATION.", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp213-221, December-2018, Available at : http://www.jetir.org/papers/JETIR1812B29.pdf