• Ms.SNOWBER

Houseboats of Kashmir have always remained as an instrument of tourist attraction across the globe. The Houseboats of Kashmir Valley are famous for their uniqueness, richness, beauty, quality and design throughout the world and acts as a tool for promoting and attracting a number of tourists to Kashmir valley from across the globe. Many Tourists are attracted to Srinagar by the charm of staying in a Houseboat, which provides them a unique experience of living on water. In spite of the increasing influence of modernity and hi-tech facilities of Hotels, the charm of Houseboats of Kashmir continues to receive world-wide acclaim. The aim of the undertaken study was to examine the impact of Houseboats on Promoting and attracting tourists to Kashmir Valley. The respondents selected for study were the tourists staying at Houseboats of Kashmir. A well structured questionnaire was designed and the responses were measured on 3-point likert scale.

Tourism, Houseboat, Promotion.

"Houseboats and Promotion of Kashmir Tourism: An overview of Relationship", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.418-422, December-2018, Available :http://www.jetir.org/papers/JETIR1812B53.pdf

"Houseboats and Promotion of Kashmir Tourism: An overview of Relationship", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp418-422, December-2018, Available at : http://www.jetir.org/papers/JETIR1812B53.pdf