• Dr. Mukesh Kaushik

This paper is to bring an clear picture about how marketing research will act as on aid as well as hinder to any business what research method to be adopt for what kind of business my paper is an eye opener to reader about how to use research in his business, how to collect information, which section of society has to provide the information, who will get the benefit of research or how to utilize the gathered information and very crucially what new ways have come in the way of research when compare to traditional research methods. On the other hand marketing research of any business will be very effective in taking business decision such as introduction of new product, adopting new line of business, new methodology of convincing consumers or customers very significantly why change is required in any business whether it is domestic or international level Although the current economic climate is presenting challenges for many large financial institutions, well positioned regionally and community- based banks and credit unions are finding great opportunities to grow core deposits, increase their share-of wallet, and actively take market share from the competition. For over 35 years, market street research has been helping banks, credit unions, and other financial institutions identify opportunities for growth and understand how to most effectively position themselves in the market so as to take full advantage of the opportunities surfaced through the research. Although we have experience from last few decades a drastic change in the development of financial sector towards public but on the other hand both general public and financial institutions are in dilemma what new thing can benefit both of them as well as act as a effective means for economic development as a whole to satisfy this point we need marketing research in finance field

"ROLE OF MARKETING RESEARCH IN FINANCIAL INSTITUTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.642-646, December-2018, Available :http://www.jetir.org/papers/JETIR1812B80.pdf

"ROLE OF MARKETING RESEARCH IN FINANCIAL INSTITUTION", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp642-646, December-2018, Available at : http://www.jetir.org/papers/JETIR1812B80.pdf