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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIR1812B94

Page Number

741-754

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Title

A Comparative Analysis on consumer preference with respect to post launch of Nestle Maggie and Patanjali Noodle at Nagpur

ISSN

2349-5162

Cite This Article

"A Comparative Analysis on consumer preference with respect to post launch of Nestle Maggie and Patanjali Noodle at Nagpur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.741-754, December-2018, Available :http://www.jetir.org/papers/JETIR1812B94.pdf

Abstract

For young generation instant noodles have been a revolution as it is very easy to cook and comes in variants of tastes. Though there are many players in the market which are trying to attract the youngsters towards their brand of noodle especially after Maggie noodles were out of the shelf for a period of few months. The highlight of this research paper is to identify how frequently and how much Noodle do people consume, whether they buy small, big or family pack and have the preferences have changed over the matter of Maggie. The very reason for selecting this area of research is that there is a keen competition in the market and once market understands the mentality, thought process and reaction for certain product, the can easily grab the market share and new entrants like Patanjali Atta Noodles is trying to encash on the same. Sales are largely bases on Customers then the product and service offered by the marketer. Factors like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty and to some extent the how safe it is to consume a product plays an important part

Key Words

Buying behaviour

Cite This Article

"A Comparative Analysis on consumer preference with respect to post launch of Nestle Maggie and Patanjali Noodle at Nagpur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp741-754, December-2018, Available at : http://www.jetir.org/papers/JETIR1812B94.pdf

Publication Details

Published Paper ID: JETIR1812B94
Registration ID: 194377
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 741-754
ISSN Number: 2349-5162

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Cite This Article

"A Comparative Analysis on consumer preference with respect to post launch of Nestle Maggie and Patanjali Noodle at Nagpur", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp741-754, December-2018, Available at : http://www.jetir.org/papers/JETIR1812B94.pdf




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