• Sarika Singh

In the modern era environmental issue is very important topic for discussion. Green marketing has developed particular importance in the modern market and has emerged as an important in the context of India and in other parts of developing and developed worlds. This paper will discussing the green marketing, its importance, objectives, classification and its sustainability. Other than that Green marketing in the context of India is also discussed further in this paper. In last it is concluded that if green marketing strategy is applied then firm will be in profitable situation and it is also beneficial for consumers

Green Marketing and Sustainable Development

"Green Marketing and Sustainable Development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.184-187, December-2018, Available :http://www.jetir.org/papers/JETIR1812C25.pdf

"Green Marketing and Sustainable Development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp184-187, December-2018, Available at : http://www.jetir.org/papers/JETIR1812C25.pdf