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Published in:

Volume 5 Issue 12
December-2018
eISSN: 2349-5162

Unique Identifier

JETIR1812C25

Page Number

184-187

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Title

Green Marketing and Sustainable Development

ISSN

2349-5162

Cite This Article

"Green Marketing and Sustainable Development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 12, page no.184-187, December-2018, Available :http://www.jetir.org/papers/JETIR1812C25.pdf

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Abstract

In the modern era environmental issue is very important topic for discussion. Green marketing has developed particular importance in the modern market and has emerged as an important in the context of India and in other parts of developing and developed worlds. This paper will discussing the green marketing, its importance, objectives, classification and its sustainability. Other than that Green marketing in the context of India is also discussed further in this paper. In last it is concluded that if green marketing strategy is applied then firm will be in profitable situation and it is also beneficial for consumers

Key Words

Green Marketing and Sustainable Development

Cite This Article

"Green Marketing and Sustainable Development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp184-187, December-2018, Available at : http://www.jetir.org/papers/JETIR1812C25.pdf

Publication Details

Published Paper ID: JETIR1812C25
Registration ID: 194437
Published In: Volume 5 | Issue 12 | Year December-2018
DOI (Digital Object Identifier):
Page No: 184-187
ISSN Number: 2349-5162

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Cite This Article

"Green Marketing and Sustainable Development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 12, page no. pp184-187, December-2018, Available at : http://www.jetir.org/papers/JETIR1812C25.pdf




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