• Dr. Atul B. Tekade

Advertising plays a significant role in today's highly competitive world. Advertising is the commercial promotion of goods, services, companies and ideas, usually performed by an identified sponsor and performed through a variety of media. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Advertisements are the representatives of their brand and producers which work for promotion of the product just like a salesman.

Advertising , MEDIA SERVICE MARKETING , PESTICIDES

"THE ROLE AND AWARENESS OF PESTICIDES MARKETING THROUGH MEDIA SERVICE MARKETING IN THE FARMERS OF NAGPUR DISTRICT (2000-01 TO – 2005-06)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.400-404, May-2018, Available :http://www.jetir.org/papers/JETIR18IC077.pdf

"THE ROLE AND AWARENESS OF PESTICIDES MARKETING THROUGH MEDIA SERVICE MARKETING IN THE FARMERS OF NAGPUR DISTRICT (2000-01 TO – 2005-06)", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp400-404, May-2018, Available at : http://www.jetir.org/papers/JETIR18IC077.pdf