UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 5 Issue 5
May-2018
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR18IC086


Registration ID:
181591

Page Number

446-451

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Title

Green Marketing- A Boon for Sustainable Development

Abstract

Environmental issues have gained importance in business as well as in public life throughout the world. So in this scenario of global concern, corporate houses has taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Many consumers are environmentally conscious, seeking eco-friendly products and services from organizations that are socially responsible. Now days, many organizations or companies are cognizant about the contribution of green marketing to sustainable development. Taking into account this, this paper reviews emphasis on links between green marketing and sustainable development, framework of green marketing and sustainable development, green marketing strategies, trends in green marketing, challenges faced by green marketing and the future of green marketing.

Key Words

Green Marketing, Sustainable Development, Triple bottom line,Green Marketing Strategy, Trends, Challenges and Future

Cite This Article

"Green Marketing- A Boon for Sustainable Development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.5, Issue 5, page no.446-451, May-2018, Available :http://www.jetir.org/papers/JETIR18IC086.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"Green Marketing- A Boon for Sustainable Development", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.5, Issue 5, page no. pp446-451, May-2018, Available at : http://www.jetir.org/papers/JETIR18IC086.pdf

Publication Details

Published Paper ID: JETIR18IC086
Registration ID: 181591
Published In: Volume 5 | Issue 5 | Year May-2018
DOI (Digital Object Identifier):
Page No: 446-451
Country: Nagpur, Maharashtra, India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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