• C.D.N.Rakkini

Abstract: The Indian Agricultural Sector has undergone several changes due to liberalization and globalization process. There were both positive and negative consequences of globalization in Indian agriculture. Since the International market has been opened up, changes in consumption pattern have led to the usage of chemical manures, pesticides in our agricultural process. But nowadays consumers have shifted to organic products due to its inherent benefits. The main objective of the study is to identify the dominant factors which influences or restricts the consumers towards the purchase of organic products. Questionnaire was circulated among 100 respondents and has been statistically analyzed.

Organic Farming, Organic products, Organic Certification.

"Consumers Perception towards Motivating and Demotivating factors with reference to the buying pattern of Organic Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.710-715, January-2019, Available :http://www.jetir.org/papers/JETIR1901998.pdf

"Consumers Perception towards Motivating and Demotivating factors with reference to the buying pattern of Organic Products", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp710-715, January-2019, Available at : http://www.jetir.org/papers/JETIR1901998.pdf