• Javed S. J. Khorajia
• Dr Sejal Christian

Social media is becoming increasingly importantly day by day for the enhancement and improvement of Business in the 21st century. Marketers are trying to link the families with their products and services through social media. However, in an attempt to create a market niche for their businesses, marketers have to tread carefully with regard to the marketing practices they undertake as a wrong step can backfire and sent the sales and market share of the business dwindling. Companies with the use of social media can communicate with the consumers real-time, solve their genuine issues, and create a sense of belonging for the consumers with the products and services they manufacture. This research paper addresses the very impact that the social media platforms have on creating awareness of their brands, helping consumers to take buying decisions and enabling the same consumers to spread the message of the brand to the other potential consumers with their ratification.

Social media, Brand awareness

"The Study of Impact of Social Media Platforms on the Brand Awareness, Buying Decisions and e-Sharing in the North Gujarat Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.246-251, January-2019, Available :http://www.jetir.org/papers/JETIR1901A34.pdf

"The Study of Impact of Social Media Platforms on the Brand Awareness, Buying Decisions and e-Sharing in the North Gujarat Region", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp246-251, January-2019, Available at : http://www.jetir.org/papers/JETIR1901A34.pdf