UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 1
January-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Published Paper ID:
JETIR1901A78


Registration ID:
196078

Page Number

624-630

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Title

SOCIAL MEDIA ADVERTISEMENT AND ITS CONSEQUENCES ON WOMEN CONSUMERS

Abstract

The present article is an attempt to analyse the effectiveness of advertisements on women cosmetics in social media, especially the women consumers nowadays taking more interest on cosmetics. They also prefer online purchase for getting varieties and save time. So the researcher has taken sample from the women students. Advertising is very necessary for any product. Traditionally the companies are following print media, television and radio. Nowadays online advertising became a new and modern form of advertising than other. The companies are targeting their customers through social media website than other website. Overall, it is necessary to study about the effectiveness of advertisement on women cosmetics in social media. The researcher has taken 400 samples from the College students by purposive sampling method. The researcher has used Simple percentage analysis, Chi square and multiple regression for the analytical part of the study.

Key Words

Advertisement, Social media, Cosmetics and Media.

Cite This Article

"SOCIAL MEDIA ADVERTISEMENT AND ITS CONSEQUENCES ON WOMEN CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.624-630, January-2019, Available :http://www.jetir.org/papers/JETIR1901A78.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"SOCIAL MEDIA ADVERTISEMENT AND ITS CONSEQUENCES ON WOMEN CONSUMERS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp624-630, January-2019, Available at : http://www.jetir.org/papers/JETIR1901A78.pdf

Publication Details

Published Paper ID: JETIR1901A78
Registration ID: 196078
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier):
Page No: 624-630
Country: Coimbatore, Tamilnadu, India .
Area: Commerce
ISSN Number: 2349-5162
Publisher: IJ Publication


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