• Vijay Kumar Patil

A product is something that is made in a factory, a brand is something that is bought by a customer. A product can be copied by a competitor, a brand is unique. A product can be quickly outdated, a successful brand is timeless. In today’s business environment, companies must work harder than ever before to achieve some degree of differentiation in their products. Many companies have sought to achieve this differentiation by branding their products, simply putting the company’s name on a product. The market is flooded with new and old brands and intensity of brand war is increasing day by day. The popularity of a brand is a tool for survival and success of company in the market. In this respect companies offer different packages to customers with the use of different resource weapons in this competition war for raising awareness among the customers about the branded product.

Hyundai, Mahindra, Maruti

"REVIEW OF BRANDING IN INDIAN AUTOMOBILE INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.196-201, January-2019, Available :http://www.jetir.org/papers/JETIR1901B27.pdf

"REVIEW OF BRANDING IN INDIAN AUTOMOBILE INDUSTRY", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp196-201, January-2019, Available at : http://www.jetir.org/papers/JETIR1901B27.pdf