• Prof. S. A. Mufeed Ahmad
• Qureshi Shazia

This study focused on internal marketing practices and its relationship with job satisfaction in a banking organization. The results revealed the effect of internal marketing on three major components; organizational vision and values, quality delivery of external marketing as well as quality delivery of interactive marketing. It was also indicated that the relationship between internal marketing and job satisfaction was positive. The results and findings were discussed within the banking organization of Kashmir. It was suggested that the banking organizations should place more focus on internal marketing practices which will further increase the quality delivery of both interactive and external marketing of the banking organizations. The banking organizations in Kashmir was suggested to foster extrinsic job satisfaction among its employees. It also suggested to study further areas..

Internal Marketing (IM), Job Satisfaction, Interactive Marketing, External Marketing, Factor Analysis, Kashmir

"Linkage between Internal Marketing Practices and Employee Job Satisfaction: An Empirical Study on Banking Industry of Kashmir", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.566-576, January-2019, Available :http://www.jetir.org/papers/JETIR1901B74.pdf

"Linkage between Internal Marketing Practices and Employee Job Satisfaction: An Empirical Study on Banking Industry of Kashmir", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp566-576, January-2019, Available at : http://www.jetir.org/papers/JETIR1901B74.pdf