• Dr.Samrendra Sharma

ABSTRACT Nowadays, in the busy life of the cities, there is no time for people to meet or write to their friends or family. Everyone have some or other work. Some adults have to complete their office work, children have to study, and house wives have household work. In such a busy life, Social Media helps us to communicate, with our friends or family, quickly and efficiently. Social Media is a platform for the people to interact with each other through its free messaging and calling, present their opinions and convey their thoughts via virtual communities. Whether sitting at home, or office; we can chat with anyone present at any corner of the world. Social Media not only helps us to chat with are friends and family, but also helps us to spread important news all around the world. It is the most effective medium to spread awareness related to different crimes happening all around the world. Through Social Media one can show the innumerable talents the individual has. Social Media has also become a big portal of the advertising of different companies, online shopping websites and even many new startups. Hence, I would like to conclude that social media is a boon. Social media is a real boon to people all around the world. The main advantage is that it facilitates connectivity. The world is changing at a rapid pace, and social media is continually providing us with new processes and advances for businesses to grow and various ways for easier communication among individuals.For instance, LinkedIn is a social networking platform for employers and employees. It is an environment in which everyone can display their qualifications and skills to find a decent job. Besides, employers can inform about vacancy announcements to find candidates. Facebook, Instagram and Twitter are other social media platforms that facilitate connectivity. We can easily keep in touch with friends, family or co-workers and share our experiences via audiovisual contents. It is also possible to make new friends or join communities and broaden our horizons. Keywords: Social Media, Facebook, Instagram, Interaction, Addiction, Cyber-Bullying

Social Media, Facebook, Instagram, Interaction, Addiction, Cyber-Bullying

"SOCIAL MEDIA: A BOON OR A BANE FOR SOCIETY AND INDIVIDUALS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.854-858, January-2019, Available :http://www.jetir.org/papers/JETIR1901C17.pdf

"SOCIAL MEDIA: A BOON OR A BANE FOR SOCIETY AND INDIVIDUALS", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp854-858, January-2019, Available at : http://www.jetir.org/papers/JETIR1901C17.pdf