UGC Approved Journal no 63975(19)

ISSN: 2349-5162 | ESTD Year : 2014
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Published in:

Volume 6 Issue 1
January-2019
eISSN: 2349-5162

UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975

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Unique Identifier

Published Paper ID:
JETIR1901C55


Registration ID:
227761

Page Number

1112-1117

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Title

A Study on Digital Transformation of Customer Transactions in the Insurance Industry

Authors

Abstract

Insurance sector in India has seen a slow growth in the past years. But During last two years there has been a considerable increase in the customers especially through online transactions. Though marketing plays an important role in making the customer aware, it also depends on the financial condition of the insured. With the emergence of new technology and growth of outsourcing services in insurance sector there has been a highly competitive market with conditions which have a critical impact on consumer behavior. It is time now for the insurance sector, to better understand their customer’s attitudes towards technology in general, to enhance increased satisfaction of their customers using online insurance. If they succeed, insurance companies will be able to influence and even determine customer behavior, which will become a major issue in framing appropriate strategies in the future. This study explores the customer outlook regarding online insurance. The paper also tries to identify the level of satisfaction towards online insurance. The study also tries to understand the customer’s attitude towards the service quality dimension set by the insurance companies in general and the extent of customer satisfaction derived. The paper concludes with the suggestion to adopt specific measures to improve the online initiatives so as to increase the number of insured in the market.

Key Words

online insurance, digital transactions, online premium, online insurance services, insurance service providers.

Cite This Article

"A Study on Digital Transformation of Customer Transactions in the Insurance Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.1112-1117, January-2019, Available :http://www.jetir.org/papers/JETIR1901C55.pdf

ISSN


2349-5162 | Impact Factor 7.95 Calculate by Google Scholar

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Cite This Article

"A Study on Digital Transformation of Customer Transactions in the Insurance Industry", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp1112-1117, January-2019, Available at : http://www.jetir.org/papers/JETIR1901C55.pdf

Publication Details

Published Paper ID: JETIR1901C55
Registration ID: 227761
Published In: Volume 6 | Issue 1 | Year January-2019
DOI (Digital Object Identifier):
Page No: 1112-1117
Country: Indore, M.P., India .
Area: Management
ISSN Number: 2349-5162
Publisher: IJ Publication


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