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January-2019
eISSN: 2349-5162
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Journal of Emerging Technologies and Innovative Research ( An International Scholarly Open Access Journal, Peer-reviewed, Refereed Journal )
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UGC Approved Journal no 63975(19)
ISSN: 2349-5162 | ESTD Year : 2014 Call for Paper
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UGC and ISSN approved 7.95 impact factor UGC Approved Journal no 63975
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Published Paper ID:
JETIR1907024
Registration ID:
216762
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Title
Cashless Transaction Status in Rural Market of India
Authors
Abstract
The Indian economy is going towards cashless economy with the help of digitalization. In Indian economy most of the population lives in rural area. So there is need of hour to change the marketing method in rural area. The marketers have to focus on the rural consumer because they have less knowledge about the cashless method. The study has is focus on the cashless method used by the rural consumer and what type of strategies have to apply by the marketers to make a faster growth of cashless transaction in rural India.
Key Words
Cashless, UPI, E-Wallet, Mobile Banking, Rural Marketing
Cite This Article
"Cashless Transaction Status in Rural Market of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 1, page no.162-168, January 2019, Available :http://www.jetir.org/papers/JETIR1907024.pdf
ISSN
2349-5162 | Impact Factor 7.95 Calculate by Google Scholar
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 7.95 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Cite This Article
"Cashless Transaction Status in Rural Market of India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 1, page no. pp162-168, January 2019, Available at : http://www.jetir.org/papers/JETIR1907024.pdf
Publication Details
Published Paper ID: JETIR1907024
Registration ID: 216762
Published In: Volume 6 | Issue 1 | Year January-2019
Page No: 162-168
Country: -, -, - .
Area: Engineering
ISSN Number: 2349-5162
Publisher: IJ Publication
Published Paper URL :: https://www.jetir.org/view?paper=JETIR1907024
Published Paper PDF: https://www.jetir.org/papers/JETIR1907024
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