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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

Unique Identifier

JETIR1908264

Page Number

730-734

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Title

Effect of Online Marketing on Black Friday Sales in India

ISSN

2349-5162

Cite This Article

"Effect of Online Marketing on Black Friday Sales in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.730-734, June 2019, Available :http://www.jetir.org/papers/JETIR1908264.pdf

Abstract

Nowadays a new dimension of shopping is online purchasing. The number of companies using online shopping platform have increased tremendously in the 21st Century. Many U.S. retailers consider two major holiday shopping days as their most profitable—the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, Cyber Monday. This study uses data from a survey of around 100 Indian consumers who are known to Black Friday concept and probably have shopped online in this sale. This article also relates to the impact of online marketing done by many companies for increasing their sales in the Black Friday period.

Key Words

Black Friday, Online marketing, Social media marketing, Discounts, Sales

Cite This Article

"Effect of Online Marketing on Black Friday Sales in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp730-734, June 2019, Available at : http://www.jetir.org/papers/JETIR1908264.pdf

Publication Details

Published Paper ID: JETIR1908264
Registration ID: 225592
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 730-734
ISSN Number: 2349-5162

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Cite This Article

"Effect of Online Marketing on Black Friday Sales in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp730-734, June 2019, Available at : http://www.jetir.org/papers/JETIR1908264.pdf




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