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"Effect of Online Marketing on Black Friday Sales in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.730-734, June 2019, Available :http://www.jetir.org/papers/JETIR1908264.pdf

• Shubham Banthia
• Swapnil Joshi
• Pooja Darda

Nowadays a new dimension of shopping is online purchasing. The number of companies using online shopping platform have increased tremendously in the 21st Century. Many U.S. retailers consider two major holiday shopping days as their most profitable—the Friday after Thanksgiving, Black Friday, and the Monday after Thanksgiving, Cyber Monday. This study uses data from a survey of around 100 Indian consumers who are known to Black Friday concept and probably have shopped online in this sale. This article also relates to the impact of online marketing done by many companies for increasing their sales in the Black Friday period.

Black Friday, Online marketing, Social media marketing, Discounts, Sales

"Effect of Online Marketing on Black Friday Sales in India", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp730-734, June 2019, Available at : http://www.jetir.org/papers/JETIR1908264.pdf