• Nisha Choudhary
• Divya Dawani
• Puja Darda

The hastily emerging digital economy is changing the face of the industry and it is challenging the significance of existing marketing practices and a radical design of the marketing curriculum consistent with the business needs of 21st century is required to remain relevant with the ultimate consumers of our output business. The massive Indian market is rapidly shifting from analogue to digital. You can quickly reach out maximum audience with the help of digital marketing. It really plays an vital role in modern commerce system. This system makes our business more fast and accurate. Digital marketing is substantially more affordable than traditional offline marketing methods . But one of the key benefits of conducting your marketing digitally is that results can be easily tracked and monitored. Rather than managing expensive customer research, you can quickly view customer feedbacks and estimate the success of your marketing campaign in real-time, enabling you to plan more efficiently for the next one. In this research, the researcher has tried to elucidate the evolution and concept of digital marketing, why digital marketing is significant, how digital market functions, its channels, how Digital Marketing can help you grow your business and to explore benefits of the same. This paper also highlighted SWOT analysis of digital marketing in India. The study reveals the agenda future research in digital marketing to analyse the need and strategies developed from the perspective of the industry. The study undertaken intends to discover the phenomenon related to the inclination in digital marketing.

Marketing, Digital Marketing, Social Media, Digital India, Digital Marketing Channels, SWOT analysis

"Digital Marketing : The “JARGON” of new era", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 12, page no.19-30, December 2019, Available :http://www.jetir.org/papers/JETIR1908308.pdf

"Digital Marketing : The “JARGON” of new era", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 12, page no. pp19-30, December 2019, Available at : http://www.jetir.org/papers/JETIR1908308.pdf