• Kunal Bhosale
• Prajitesh Shende
• Pooja Darda

This research was conducted to find out how fake news affects consumers behavior and how it indirectly affects the brand image. The study was conducted among people via google forms to gain a variety of opinions and see what people think and feel about the impact of fake news on their buying behavior and how it changes their perception towards a brand In this report first a secondary study was done on impact of fake news on consumer behavior and brand. A structured questionnaire was also prepared to record people’s opinions regarding fake news and its impact on the the consumer behavior and brand have been analyzed. A structured questionnaire was also prepared to record people’s opinions regarding fake news and its impact on the the consumer behavior and brand. Subsequently we have conducted an analysis on the data acquired through the google forms. The results of the questionnaire revealed that lot of people tend to use internet & social media and online information before making any purchase decision. It is also seen that many people don’t recognize whether the news or information they are reading is fake or genuine

Fake news, social media, marketing, media, internet, yellow journalism, consumer behavior, brand image

"Impact of fake news on consumer behavior and brand image", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.111-121, June 2019, Available :http://www.jetir.org/papers/JETIR1908321.pdf

"Impact of fake news on consumer behavior and brand image", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp111-121, June 2019, Available at : http://www.jetir.org/papers/JETIR1908321.pdf