• Sakshi Barsainya
• Purva Sindgi
• Pooja Darda

This study carries out research on evolution of digital marketing and the power of predictive analysis. The Digital marketing has maximized the opportunities for the companies to reach to their customers through digital media in a better way. This paper is an attempt to analyze how the digital marketing has evolved from traditional marketing, how the companies are using this for the promoting the products, what are the benefits of digital marketing, how the predictive marketing analytics are used through machine learning and how it is beneficial for the business decisions.

Digital Marketing, Predictive Analytics, Artificial Intellegence

"Evolution of Digital Marketing and Power of Predictive Analytics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.190-192, June 2019, Available :http://www.jetir.org/papers/JETIR1908331.pdf

"Evolution of Digital Marketing and Power of Predictive Analytics", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp190-192, June 2019, Available at : http://www.jetir.org/papers/JETIR1908331.pdf