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Published in:

Volume 6 Issue 6
June-2019
eISSN: 2349-5162

Unique Identifier

JETIR1908372

Page Number

462-468

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Title

Marketing Of Consumer Electronics

ISSN

2349-5162

Cite This Article

"Marketing Of Consumer Electronics ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.6, Issue 6, page no.462-468, June 2019, Available :http://www.jetir.org/papers/JETIR1908372.pdf

Abstract

In this research paper we will see the marketing strategies of the consumer electronics industry. What marketing strategies are adopted by most of the well known consumer electronics company like LG , SAMSUNG, APPLE, MICROSOFT, SONY in the market. Consumer electronics are the electronics used by everyone now and everyday. With these, stp model can be studied of electronics company in this paper.

Key Words

Consumer Electronics industry, Consumer behaviour, Market research, Technological development, Promotion

Cite This Article

"Marketing Of Consumer Electronics ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp462-468, June 2019, Available at : http://www.jetir.org/papers/JETIR1908372.pdf

Publication Details

Published Paper ID: JETIR1908372
Registration ID: 225704
Published In: Volume 6 | Issue 6 | Year June-2019
DOI (Digital Object Identifier):
Page No: 462-468
ISSN Number: 2349-5162

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Cite This Article

"Marketing Of Consumer Electronics ", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.6, Issue 6, page no. pp462-468, June 2019, Available at : http://www.jetir.org/papers/JETIR1908372.pdf


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