• AMARPREET KAUR
• INDERPREET KAUR

Banking Industry has faced many challenges and has emerged as one of the dynamic industry. The rapid growth of retail lending, especially, in emerging economies, is linked directly to the rapid developments in information technology, the dynamic macroeconomic environment, financial market reforms etc. Today’s banking services are customer oriented. Indian banking industry, during the course of its evolution and growth, has transverse through innumerable twists and turns. The secret of its success lies in its ability to adapt to changes in the most competitive manner. There was a time, when Public Sector Banks were reluctant to open up for retail loans but today the situation is totally different. Banks irrespective of their size are increasingly focusing on Retail segment for both resource mobilization and lending. Banks privately owned or in public sector are all into retailing now. The study basically focuses on retail banking products and services and customer awareness and satisfaction towards them. Both the primary and secondary research is used for studying the customer preference and awareness. It was found that present banking industry do offer valuable customer services and products but still there is much scope to develop the business by effective spread of technology.

retail banking, services

"STUDY OF AWARENESS AND SATISFACTION OF CUSTOMERS REGARDING RETAIL SERVICES PROVIDED BY BANKS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org), ISSN:2349-5162, Vol.7, Issue 7, page no.28-37, July-2020, Available :http://www.jetir.org/papers/JETIR1908620.pdf

"STUDY OF AWARENESS AND SATISFACTION OF CUSTOMERS REGARDING RETAIL SERVICES PROVIDED BY BANKS IN INDIA", International Journal of Emerging Technologies and Innovative Research (www.jetir.org | UGC and issn Approved), ISSN:2349-5162, Vol.7, Issue 7, page no. pp28-37, July-2020, Available at : http://www.jetir.org/papers/JETIR1908620.pdf